Research

3PL research and statistics for better fulfillment decisions

Browse practical reference pages on fulfillment costs, provider selection, outsourcing benchmarks, and warehouse operations.

3PL Research

Reference pages on outsourcing, provider selection, fulfillment cost structure, and 3PL market benchmarks.

2 reference pages

Ecommerce Research

Research coverage focused on shipping expectations, conversion friction, and fulfillment-driven ecommerce benchmarks.

5 reference pages
What Is the Average Ecommerce Return Rate?

Ecommerce returns average roughly 19.3% of online sales, far above the in-store rate, and they cost retailers tens of billions in reverse logistics every year. This data study breaks down return rates by category, the true cost of a single return, fraud estimates, and the seasonal spike that makes January brutal for fulfillment operations.

Last updated: June 1, 2026
How Many Shopify Stores Are There?

Shopify no longer publishes merchant counts. Third-party trackers put the live-store figure anywhere from 2.85 million to 6.9 million in 2026 — here is why the numbers diverge and what each one actually measures.

Last updated: May 26, 2026
How Much Do Ecommerce Returns Cost Retailers?

Processing an online return costs retailers an average of about 21% of the order's value, and far more for apparel. This data study breaks down the cost as a share of the sale, the per-item cost stack, how it climbs by category, and the national-scale numbers worth citing.

Last updated: June 25, 2026
What Percentage of Amazon Sellers Use FBA vs. FBM?

Roughly 82% of Amazon sellers use Fulfillment by Amazon and about 34% self-fulfill through FBM, with a large overlap that runs both. There is no official Amazon census, so every figure traces to seller surveys. This breakdown shows the split, why estimates vary, and what the number actually means.

Last updated: June 30, 2026
How Many Amazon Orders Are Placed Per Year?

Amazon has never published an order count. The best third-party estimate puts it at 5.57 billion orders per year — but orders, items, and packages are three different numbers, and most cited figures mix them up.

Last updated: June 5, 2026