Evaluate fulfillment partners like an operator.

GEODIS is an enterprise-scale 3PL whose Fast Launch program targets brands with $30M-$100M in annual revenue. It pairs 150+ U.S. facilities and 99.5% two-day reach with quote-only pricing and a standardized launch of two months or less. Smaller brands should look elsewhere; qualified omnichannel operators should include it in a facility-specific bid.

Ottawa Logistics Fulfillment is an Ottawa-based 3PL rated 4.0/5 that coordinates a Canadian network spanning Ottawa plus Ameri-Connect partner locations in Toronto and Vancouver, with a Buffalo, NY partner node. Its strongest differentiator is regulated-goods handling: GDP certification for ambient food and natural health products, plus customs-clearance coordination through trusted Canadian and US broker partners. It is strongest for Canadian and cross-border DTC brands at 500+ orders a month. Tradeoffs include no published pricing, five public customer reviews, inconsistent accuracy and carrier counts, and no owned US warehouse.

A third-party logistics provider (3PL) executes work such as warehousing, fulfillment, and shipping. A fourth-party logistics provider (4PL) orchestrates the wider supply chain, coordinating multiple providers and taking broader accountability for outcomes. Choose by contract scope and governance load. Asset ownership, order volume, and the higher number do not decide the fit.

Choose Amazon FBA for fast-turning, standard-size Amazon orders when Prime delivery is central. Choose a 3PL for multi-channel, branded, B2B, oversized, or complex fulfillment. For one non-apparel 1.25+ to 1.5 lb large-standard unit, Amazon's published $5.37 FBA fulfillment fee becomes about $5.56 after the current 3.5% surcharge, as of August 26, 2026.