Capacity LLC is a New Jersey–based 3PL founded in 1999 that runs about 1.5 million square feet across four regions and specializes in beauty, health, and wellness fulfillment for high-volume brands.
Capacity LLC is a beauty- and wellness-focused 3PL that has run fulfillment out of New Jersey since 1999 and now covers about 1.5 million square feet across NJ, Indiana, California, and the UK. It is built for high-volume brands that sell through both retail (Sephora, Ulta) and DTC and need white-glove, EDI-compliant handling. Pricing is quote-based with monthly minimums, so it is rarely the cheapest choice for a brand under about 5,000 orders a month.
Twenty-five years focused on cosmetics, skincare, and supplements means Capacity understands fragile packaging, lot tracking, and the presentation standards these brands live on.
EDI compliance and routing-guide management let brands sell into Sephora, Ulta, and other national retailers alongside their own store without adding a second 3PL.
A Covariant robotic putwall and a real-time WMS support accuracy at volume, and native Loop, Happy Returns, and Narvar integrations make exchanges straightforward.
Kitting, gift wrapping, sample inserts, subscription assembly, and hazmat handling are standard, which suits brands that treat unboxing as part of the product.
Four regions, including a European facility, let brands position inventory closer to customers on both sides of the Atlantic.
No public rates and component-based quotes make Capacity harder to compare against per-order 3PLs, and monthly minimums add fixed cost.
Capacity itself says it is most cost-effective above roughly 5,000 orders a month; below that you may pay for capacity you do not use.
With its largest footprint in New Jersey, brands whose customers cluster in the West may find two-day ground coverage less consistent than with a Western-heavy 3PL.
The beauty-and-wellness specialization that helps cosmetics brands is a poor match for heavy, bulky, or oversized products outside that lane.
Capacity LLC has been in the fulfillment business since 1999, which makes it one of the older independent 3PLs still run as a category specialist rather than a national roll-up. It started in New Jersey and still runs its headquarters there, on a custom-built campus at 1600 Livingston Avenue in North Brunswick. Today the company operates roughly 1.5 million square feet across four regions: the New Jersey campus, a facility near Indianapolis, a California site on the West Coast, and a warehouse in the United Kingdom that anchors its European orders.
What sets Capacity apart is who it is built for. The company has leaned hard into beauty, skincare, haircare, and health-and-wellness brands, the kind of products that come in glass, ship in branded boxes, and often need a gift note or a sample tucked inside. Its client list reflects that focus, with names like KORRES, ALASTIN Skincare, and the pet-wellness brand Fur using Capacity to handle both direct-to-consumer orders and the retail shipments that land on shelves at Sephora and Ulta.
That retail-and-DTC split is the heart of Capacity's pitch. Plenty of 3PLs can pick and pack a Shopify order; fewer can also cut a compliant EDI purchase order for a national beauty retailer, label cartons to a routing guide, and manage the chargebacks that follow when the details are wrong. Capacity does both under one roof, so it tends to surface on the shortlist for brands that have outgrown a DTC-only provider and started selling into wholesale.
Capacity does not publish rate cards. Pricing is quoted per client after the company reviews your order history, product dimensions, and the services you need. Quotes are built from the usual components: receiving, storage, pick-and-pack, and outbound shipping, plus any value-added work like kitting or gift wrapping.
The number that matters more is the floor. Capacity says on its own site that it works best with brands shipping around 5,000 orders a month or more, and that below that level its service “often isn't the most cost-effective option.” Monthly minimums apply, so a smaller brand can end up paying for capacity it is not using. Read that as a positioning statement: Capacity is priced and staffed for established brands, not for a store doing a few hundred orders a month.
For the brands it targets, the trade is white-glove handling and retail compliance in exchange for a premium, quote-based rate. If knowing your cost per order up front matters more to you than service depth, a per-order 3PL with published pricing will be easier to evaluate.
Capacity's four regions give it coast-to-coast coverage in the US plus a European foothold. The New Jersey campus does the heavy lifting, with roughly a million square feet across several buildings and about a third of that in the newer custom headquarters. The Indianapolis and California sites shorten transit times to the middle of the country and the West, and the UK facility lets brands hold inventory closer to European customers instead of shipping everything across the Atlantic. The caveat: the network is still East-Coast-weighted, so if most of your customers sit in California and Texas, a 3PL with a bigger Western footprint may hit two-day ground more consistently.
Capacity runs a warehouse management system with real-time inventory and order tracking, and it has put money into automation, including a Covariant robotic putwall for sorting, to hold accuracy during peak. On the software side it connects to the major ecommerce platforms (Shopify, Magento, BigCommerce, WooCommerce) and the big carriers (UPS, FedEx, DHL, USPS), and it supports EDI for wholesale. Returns run through mainstream platforms like Loop, Happy Returns, Narvar, and AfterShip, which matters for beauty brands that see a steady flow of exchanges.
This is where Capacity earns its keep. Kitting, subscription-box assembly, gift wrapping, relabeling, and sample insertion are standard rather than special requests, and the team handles hazmat items, which is relevant for aerosols, fragrances, and certain cosmetics that plain-vanilla 3PLs will not touch. For wholesale, Capacity manages retailer routing guides and EDI compliance so cartons arrive the way Sephora or Ulta expect them, which keeps chargebacks down.
Between the UK facility and international carrier options, Capacity can run global DTC and support brands selling into European retail. Its B2B and EDI capability means one provider can fulfill a pallet to a distributor and a single lipstick to a shopper, so you are not stitching together two vendors as you scale into wholesale.
Capacity LLC is a beauty and wellness 3PL rated 3.9 out of 5, strongest for high-volume brands selling through both retail (Sephora, Ulta) and DTC, and a weak fit for cost-sensitive brands shipping under about 5,000 orders a month.
For the brand it targets — a beauty, skincare, or wellness company doing real volume that needs its 3PL to handle a growing DTC channel and the retail accounts that come with success — the mix of category expertise, retail-compliant fulfillment, and white-glove value-added work is worth the premium and the quote-based pricing.
It is a weaker fit if you are early-stage, cost-driven, or shipping heavy and bulky goods. The monthly minimums and roughly 5,000-order sweet spot price out smaller sellers, and the beauty-first playbook does not translate to something like furniture or bulk supplements. West Coast–centered brands should also weigh the East-Coast-weighted network against a provider with more Western capacity.
Bottom line: if you are a premium consumables brand scaling into retail, Capacity belongs on your shortlist. If you are optimizing for the lowest per-order rate or still finding product-market fit, start with a more transparent, volume-flexible 3PL.
Capacity is headquartered at 1600 Livingston Avenue in North Brunswick, New Jersey, and operates four regional facilities: the New Jersey campus, a site near Indianapolis, Indiana, a California location, and a warehouse in the United Kingdom that serves European orders.
Capacity does not publish rates. It quotes each client individually based on order volume, product details, and services needed, using component pricing for storage, pick-and-pack, and shipping. Expect monthly minimums; the company notes its service is most cost-effective for brands shipping around 5,000 orders a month or more.
There is no hard per-order minimum, but Capacity states it works best with brands shipping roughly 5,000 or more orders per month. Below that, it applies financial minimums and says its service often is not the most cost-effective option.
Onboarding typically runs a few weeks, depending on your SKU count, inventory volume, and how many sales channels and integrations need to be connected. Capacity scopes a timeline during the quoting process, so confirm it against your peak-season deadlines.
Capacity specializes in beauty, skincare, haircare, health, and wellness brands, and also serves apparel, supplements, and consumer packaged goods. Clients include KORRES, ALASTIN Skincare, and Fur, many of which sell through both DTC and national retailers.
Yes. Capacity supports EDI and retailer routing-guide compliance for wholesale orders to retailers like Sephora and Ulta, and its UK facility plus international carrier options handle cross-border DTC and European retail.
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