ShipHero spun off its fulfillment arm into LVK Logistics in August 2024. ShipHero today is a SaaS warehouse-management software company — not a 3PL. Merchants looking for outsourced fulfillment should evaluate LVK Logistics, ShipBob, ShipNetwork, or Red Stag Fulfillment instead.
ShipHero is no longer an outsourced 3PL. In August 2024 it spun off its fulfillment business as LVK Logistics, an apparel-focused 3PL led by former ShipHero COO Maggie Barnett. ShipHero today is a SaaS warehouse management system led by founder Aaron Rubin. Merchants looking for outsourced fulfillment should evaluate LVK directly or alternatives like ShipBob, ShipNetwork, and Red Stag.
ShipHero was founded in 2013 by Aaron Rubin in the New York metro area. For most of its history, the company sold two products in parallel: a SaaS warehouse management system used by self-fulfilling brands and other 3PLs, and an outsourced fulfillment service called ShipHero Fulfillment that operated its own warehouses for client brands. Both ran on the same underlying platform.
In August 2024, ShipHero formally split. The fulfillment arm spun off into LVK Logistics, an independent apparel-focused 3PL led by former ShipHero COO Maggie Barnett. LVK kept the seven warehouses and the operational team; ShipHero kept the software and the underlying intellectual property. The two companies remain related (Barnett serves as both LVK CEO and ShipHero COO), but they sell different products to different customers.
The practical impact: anyone searching for "ShipHero fulfillment" or "ShipHero 3PL" in 2026 should be looking at LVK. Anyone searching for ShipHero the software is in the right place. The brand confusion is real, and review sites still mix legacy fulfillment reviews with current software reviews — read dates carefully.
ShipHero today is a SaaS warehouse management system. The platform is sold as two products: Brand WMS for merchants running their own fulfillment from their own warehouse, and 3PL WMS for fulfillment operators running warehouses on behalf of multiple client brands. Aaron Rubin remains CEO. The company processes more than $5 billion in annual ecommerce orders across its merchant base.
The product is genuinely strong on the dimensions that matter most for DTC brands and small-to-mid 3PLs: the automation rules engine, the iOS picking app, the Shopify-native integration, the multi-tenant capabilities of the 3PL WMS plan. It is genuinely weaker on reporting, on Android support, and on price transparency.
LVK Logistics is an outsourced 3PL with seven owned-and-operated fulfillment centers across the US (Allentown PA, Fort Worth TX, Jacksonville FL, North Las Vegas NV, Salt Lake City UT) and Canada (Markham ON, Delta BC). It markets itself as apparel-focused and runs on the same ShipHero WMS underneath. CEO Maggie Barnett reported approximately $70 million in revenue for 2024 with a target of $80 million for 2025.
Pricing is custom-quote with no published rate card. Merchant-reported information suggests a roughly 500-orders-per-month minimum and a $500/month tech fee surfaced for some accounts post-rebrand — both should be confirmed in a sales conversation rather than treated as fixed. See our LVK Logistics review for the full breakdown.
Different merchants will land in different places depending on what they originally valued about ShipHero Fulfillment.
If you wanted the spiritual successor: LVK Logistics directly. Same warehouses, same WMS, same operational team, apparel-focused. Maggie Barnett leads it. Best for mid-market DTC apparel brands shipping 500+ orders per month.
If you wanted the broadest network and most transparent pricing: ShipBob. 60+ fulfillment centers globally (US, UK, EU, AU, Canada), $275/month minimum, published per-order rates, and stronger merchant support than what most mid-market 3PLs deliver.
If you wanted a US-focused option with an owned last-mile carrier: ShipNetwork. 10 owned U.S. fulfillment centers and an integrated last-mile parcel carrier (KNCT, formerly FirstMile) — a structurally rare combination. Founder/operator-led, not PE-flipped.
If you ship heavy or high-value goods: Red Stag Fulfillment. Specializes in oversized, fragile, and high-ticket SKUs that don't fit a standard apparel-DTC profile. Published 100% accuracy and on-time-shipping guarantee — unusual in the industry.
We deliberately do not recommend ShipHero for outsourced fulfillment, because it does not provide it.
Brand WMS fits: Shopify-first DTC brands shipping from their own warehouse who want strong automation rules, modern mobile picking, and a tight Shopify integration. Best when you have an in-house ops lead who can absorb the 2-4 week onboarding ramp.
3PL WMS fits: Emerging 3PLs serving up to a few dozen client brands who want a multi-tenant platform with a native client portal and per-client billing without building one. Once you're at hundreds of clients with complex retail-compliance billing, Extensiv (3PL Central) tends to win.
ShipHero is two stories at once: a healthy SaaS WMS company that's worth a serious look if you're self-fulfilling or operating a 3PL, and a former 3PL whose fulfillment business now lives at LVK Logistics. The reviews and ratings you'll see for "ShipHero" online conflate both stories — read dates carefully and check whether a given review is about software or fulfillment.
If you're here because you wanted to evaluate ShipHero as a 3PL: the right destination is LVK directly, or one of the alternatives above. If you're here because you wanted to evaluate ShipHero as a WMS: the platform is among the strongest in this category, with real strengths and known weaknesses, and the 30-day money-back guarantee makes a serious trial low-risk.
Yes — but as a software company, not a 3PL. ShipHero spun off its fulfillment arm into LVK Logistics in August 2024. Today, ShipHero (led by founder Aaron Rubin) sells two SaaS WMS products: Brand WMS for self-fulfilling brands and 3PL WMS for fulfillment operators running multiple clients.
It became LVK Logistics. The fulfillment business spun off in August 2024 as an independent apparel-focused 3PL led by former ShipHero COO Maggie Barnett. LVK operates seven owned-and-operated fulfillment centers across the US and Canada and runs on the same ShipHero WMS underneath.
LVK Logistics is the apparel-focused 3PL spun off from ShipHero. CEO Maggie Barnett (former ShipHero COO) reported ~$70M in revenue for 2024 and is targeting $80M for 2025. Network: seven fulfillment centers across the US (Allentown PA, Fort Worth TX, Jacksonville FL, North Las Vegas NV, Salt Lake City UT) and Canada (Markham ON, Delta BC). See our LVK review for the full breakdown.
ShipHero Software is a SaaS warehouse management system you run yourself or your 3PL runs on your behalf. LVK Logistics is an outsourced fulfillment service — LVK stores your inventory, picks and packs orders, and ships them. Different products, different pricing, different decision criteria.
ShipHero Software does not publish a canonical pricing page. Third-party comparison sites cite roughly $1,995/month for the Standard Brand WMS plan and $2,145/month for the 3PL WMS plan with five users included; these figures should be treated as third-party reported until confirmed in a sales demo. ShipHero offers a 30-day money-back guarantee on the software.
Brand WMS is for merchants self-fulfilling from their own warehouse — inventory, picking, packing, shipping for one company. 3PL WMS is for fulfillment operators running warehouses on behalf of multiple client brands; it includes per-client billing profiles, a native client portal, and multi-tenant inventory tracking.
If you specifically want what ShipHero Fulfillment used to be, go to LVK Logistics directly. If you want broader options, ShipBob has the largest network and most transparent pricing among DTC-focused 3PLs; ShipNetwork is a strong US-only option with an owned last-mile carrier; Red Stag Fulfillment specializes in heavy and high-value goods. We don't recommend going to ShipHero for outsourced fulfillment — they don't offer it anymore.
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